your name, address, telephone number, date of birth, gender and email address. your debit or credit card information, information about your bank account number, sort code and other banking information, and other information required to validate your identity your account information such as how you purchased or signed up to our products and services, the products and services you use and anything else relating your account your preferences and interests both when you tell us what they are or when we deduce them from what we know about you your demographic information (which we may acquire from third parties. information you provide to us when entering prize draws or competitions or participate in surveys or consumer panels;